Dessert & Wine Market of the Coimbra Region
Production of the event that allowed the best of the Desserts & Wines of the Coimbra Region to be brought to the Bolhão Market, on a day where many visitors were able to meet dozens of producers and try the delicacies of this region.
An initiative by the CIM Região de Coimbra that was produced and communicated by GROOVIT.
Task
Definition of the entire concept according to the desired positioning for an event to promote and activate a regional brand and products. Definition of the layout of the exhibition area, all structures, decorative elements and various physical and digital communication supports. Photographic record and production of the video with highlights of the event.
The visual communication sought to combine several elements: the Coimbra region, the desserts and the wines, all while respecting the recent rebranding/ visual identity of Mercado do Bolhão.
