GROOVIT | ReBranding
This rebranding process is the result from a repositioning and our own evolution after 11 years of operation. The new identity comes to reinforce our DNA! We develop and amplify brands, platforms and communication, content and campaign properties, across most digital and offline channels.
Task
Rebranding 11 anos GROOVIT.
The new identity presents a modern, versatile and dynamic design, reflecting the innovative and creative nature. Stylized with a unique typography, it conveys energy and movement, aligning itself with the idea of rhythm and amplification. The isolated use of the letter “G” is a simplified version that enhances recognition and memorization.
