Quiaios Traditional Chorizo Festival – 2nd ed. 2023
After the first edition in 2022, GROOVIT once again took over the communication and production of some activation activities for the Quiaios Traditional Chorizo at the festival.
Task
The communication strategy for the 2nd edition was based on the positioning and tone defined for the festival, having been implemented in different activities: Definition of the slogan for the 2023 edition/ Creation of visual content and animations distributed across different channels/ Production of the video with highlights of the event/ Photo shooting/ Ad setup (Social Ads) on Facebook and Instagram platforms.
Creation of an illustration with elements representing the surroundings and the atmosphere of the event.
Chromatically with vivid colors, with a party atmosphere “all evening and all night long”, conveying the feeling of tradition, entertainment, gastronomy and community.
