Figueira’s Christmas Postcard
The campaign’s motto/claim aims to continue the 2021 campaign, taking advantage of the final invitation present in the campaign video. “Wrap up warm, face our breezes, bring your best smile and enter Figueira’s Christmas postcard.”
Task
Showing that the magic, essence and tradition of Christmas is found on the streets, in local shops/commerce, in the "human frame" and in all the sensory experiences that come from it. Reinforce the sense of belonging, community and participation - immortalize memories. Represent the Christmas postcard that is in our imagination - the coexistence of people on the streets, going door to door, the sounds, smells and tones of the season, the casual talks, reunions and socializing, close relationships and affection.
Production of an illustration representing the city’s main architectural elements and where the streets with the greatest presence of local shops and commerce are located.
Lyrics and music by GROOVIT | Voice and acting – Nathalie Gal
