Local Shopping Campaign – ACIFF Christmas 2021
At Christmas time, shopping streets become a magical place where history and the present meet, where we are invited to remember and create new memories.
As we walk down the streets, we are enveloped by familiar faces and aromas, by nostalgia, and by wise advice that has enlightened many a time when wrapping paper has been torn open.
Task
The challenge was to create a communication campaign for traditional commerce in less than a week. Avoiding the typical "let's help traditional shopping" appeal, the focus was to highlight the differentiating factors and value proposition of commerce, local stores and city streets.
